If you’ve ever seen a Trapstar jacket, hoodie, or tracksuit, chances are you’ve spotted the mysterious slogan: “Trapstar Its a Secret.” It’s more than just a catchy phrase it’s a core part of the brand’s identity. But what does it really mean? And why is it printed across so many of their designs?
In this article, we’ll explore the deeper message behind Trapstar Its a Secret, how it became iconic, and why it’s so important to the brand’s clothing and culture.
The Origin of “Trapstar Its a Secret”
Trapstar was founded in the early 2000s by Mikey, Lee, and Will in West London. The brand began as a grassroots project, with the founders printing T-shirts and selling them directly to friends and music industry insiders.
The phrase “It’s a Secret” started as an inside joke — a response to people asking about the brand or upcoming drops. Instead of revealing their plans, they’d say: “It’s a secret.” That idea stuck and became a signature part of their identity.
It reflected their underground beginnings, their rejection of mainstream rules, and their desire to let the clothes speak for themselves.
What the Phrase Symbolizes
The slogan “Trapstar Its a Secret” isn’t just random — it carries powerful meaning:
- 🔒 Mystery & Exclusivity: The phrase creates curiosity. Not everyone needs to know — only the real ones do.
- 🎭 Underground Culture: It’s a nod to the UK street scene, where loyalty, silence, and respect matter.
- 🤐 Minimal Talk, Maximum Style: The brand doesn’t over-explain — it shows rather than tells.
In streetwear culture, the best messages are subtle. The phrase aligns with the “If You Know, You Know (IYKYK)” mindset.
Why It’s Printed on Trapstar Clothing
The phrase appears on a wide range of Trapstar items:
- Puffer Jackets
- Hoodies and Tracksuits
- T-Shirts and Accessories
It’s often paired with other iconic symbols, like the Irongate “T” logo, to create a look that’s both bold and mysterious.
Here’s why they print it everywhere:
- ✅ Instant Recognition – It helps fans spot real Trapstar instantly.
- ✅ Adds Meaning – Every item feels more exclusive, like it has a story.
- ✅ Design Element – It looks clean, bold, and fits the aesthetic of UK streetwear.
The Genius Marketing Behind the Slogan
Trapstar is known for limited drops, no heavy advertising, and a cult-like following. The phrase “Its a Secret” perfectly supports that strategy.
- 🔥 Creates Hype: People want what they can’t easily get.
- 👀 Builds Curiosity: The phrase keeps people wondering what’s next.
- 📈 Boosts Resale Value: Exclusive slogans and prints are in demand on resale platforms like StockX, Depop, and Grailed.
In essence, “Trapstar Its a Secret” sells without selling. It builds brand buzz through word of mouth and mystery — and it works.
Celebrity Influence and Culture Impact
Big names in music and fashion have helped make the phrase famous:
- 👑 Rihanna has rocked Trapstar coats with the phrase
- 🎤 Stormzy, Central Cee, and Dave have worn Trapstar on stage and in music videos
- 📸 Social media influencers often highlight the slogan in photoshoots
Their support has pushed the Trapstar Its a Secret slogan from the streets of London to the global fashion scene.
A Symbol of Loyalty and Identity
Wearing Trapstar — especially with the “Its a Secret” slogan — is about more than fashion. It’s a statement of identity. It shows you understand the brand’s roots, values, and the culture it came from.
That’s why so many fans wear it with pride — it connects them to something real, raw, and powerful.
Conclusion
The phrase Trapstar Its a Secret is more than just a print on clothing. It’s a powerful symbol of exclusivity, culture, and authenticity. Born in the streets of West London, it reflects the brand’s roots and speaks to a community that values mystery, loyalty, and expression.
So the next time you see someone wearing a Trapstar jacket with that famous phrase, remember — it’s not just fashion. It’s a movement.
FAQs About Trapstar Its a Secret
Q: What does Trapstar Its a Secret mean?
A: It symbolizes mystery, loyalty, and exclusivity — a nod to the brand’s underground roots.
Q: Is Trapstar Its a Secret a clothing collection?
A: Not exactly. It’s a recurring slogan used across many collections.
Q: Why is the slogan so popular in 2025?
A: It continues to resonate because of its mystery, exclusivity, and strong cultural ties.
Q: Where can I buy clothing with the Trapstar Its a Secret print?
A: From the official Trapstar website, select fashion retailers, or resale platforms.